The Bicycle Market in Morocco

The bicycle market in Morocco is experiencing remarkable growth, driven by global and local trends that favor the adoption of environmentally friendly and economical means of transportation. Here is an in-depth analysis of this sector, accompanied by key figures.

Context and Trends

Morocco, with its major cities such as Casablanca and Marrakech, is seeing a significant increase in the use of bicycles, particularly electric ones. This growth is fueled by growing environmental awareness and the need to reduce traffic congestion and carbon emissions.

Market Growth

The electric bicycle market in Morocco has experienced significant growth in recent years. For example, local manufacturers such as SBA Electric Bikes, founded in 2015, have played a key role by offering innovative and sustainable solutions. In 2021, bicycle sales surpassed those of cars in several regions, marking a turning point in consumer habits.

Key Players

The leading e-bike manufacturers in Morocco include SBA Electric Bikes, Telus Bikes, Yadea, and Elesco. These companies offer a diverse range of products, from urban bikes to folding and mountain bikes.

Outlook and Challenges

The Moroccan e-bike market is promising, with forecasts for continued growth through 2030. However, it faces challenges such as the high cost of e-bikes and supply issues.

The bicycle market in Morocco is booming, driven by local initiatives and a growing demand for sustainable means of transportation. With investment and innovation, this sector could become a pillar of green mobility in Morocco.