The pen market

Yes, the pen market isn't just a place for doodling; it’s a real economic playground where every feature counts. So, the next time you pick up a pen, remember: you are holding in your hands an everyday hero, whose career is played out on the grand chessboard of the global market!

Pen market value and dynamics

In 2025, the global pen market is estimated to be worth $15 billion. Forecasts indicate continued growth, with a projected value of $19 billion within a few years, registering an average annual growth rate (CAGR) of 3%. This expansion reflects not only increasing overall demand, but also changing consumer preferences.

Impact of the school cycle

A key characteristic of the pen market is its close correlation with the school cycle. Back-to-school periods lead to significant peaks in demand, representing around 50% of annual sales. This dynamic is key to understanding seasonal market fluctuations and the opportunities they present for manufacturers.

Traditional pens

Traditional pens, such as ballpoint pens and ink pens, continue to dominate the market despite the rise of new technologies. Their popularity persists due to their simplicity, reliability and affordability. Consumers of all ages continue to favor these proven writing instruments for everyday use.

Smart pens

On the other hand, smart pens are emerging as a striking trend, particularly attractive to young tech-savvy people. These innovative pens incorporate advanced technologies, such as digital connectivity and scanning capabilities, meeting the expectations of an increasingly connected generation seeking interactivity.

Pen consumption: key data

Annual sales: around 100 million BIC ballpoint pens sold each year in France.
Average consumption: 10 to 15 pens per person per year.
Students: Up to 120 ink pen cartridges per year for high school or university students.
Professional users: Approximately 5 to 10 cartridges per year for adults in a professional setting.

Average pen prices by type and regions

Pen
Standard price: between €0.10 and €3, depending on the brand and model.
Example: a pack of 100 BIC pens costs around €22.99, or around €0.23 per pen.
Gel pens
Price: Generally €1 to €5 per unit, depending on quality and features.
Fountain pens
Price: ranges from €5 to €50, with luxury models costing more. Branded fountain pens usually start around $10.

Prices in different countries.
France: Ballpoint pens from popular brands like BIC start from €0.09 for basic models.
United States: The average price of ballpoint pens is around $1-2, while gel pens are around $2-5.
UK: Ballpoint pens generally cost between £0.50 and £2.

And that's not all ! Gel pens, these little marvels of technology, can cost up to €5 per unit. As for fountain pens, they are reserved for lovers of luxury, with higher entry prices and climbing to dizzying heights.