The shoe market in France.

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Diversity and excellence of “made in France” shoes.

French shoe companies “Made in France” offer remarkable diversity, combining artisanal traditions and modern innovations. Among the sneaker specialists, La Manufacture 49 produces eco-responsible models for several brands, while city shoes like Arche and Paraboot stand out for their colorful and high-end designs. Heschung and J.M. Weston specialize in high-quality, traditional fabrications, and brands like Freelance and Clergerie focus on stylish heels. For lovers of customization, Chamberlan and Maison Felger offer made-to-measure shoes. Finally, the house's espadrilles and Zétoiles combine artisanal know-how and innovative materials. These companies perfectly illustrate the excellence and diversity of French footwear.

Global growth and trends.

The footwear market in France is experiencing remarkable momentum, with giants of the sector offering 50,000 references at attractive prices, which has increased their turnover by 9% in two years. In 2021, the sector generated 3.983 billion euros, and although the turnover for 2022 is 61 million euros, sneakers dominate with 28% of the market share, of which 17.5% held by Nike . Reduced competition and the appeal of low prices reinforce this trend. However, inflation poses challenges by increasing costs and reducing purchasing power. Despite Minelli's difficulties, which has been placed in receivership, the growing popularity of sneakers and constant innovation position the sector for a promising future.
Demand for shoes in France is predominantly female, with women purchasing around six pairs per year, representing 45% of sales. The sports footwear segment, especially running shoes, is witnessing considerable growth. Trends include sustainability, personalization through technology, e-commerce, and products suited to active lifestyles and remote working. Since 2020, the global footwear market has experienced steady growth. By 2027, this market is predicted to reach a much larger value, with a compound annual growth rate (CAGR) of 3.5%. However, with a significant drop in French national production, which fell from 923.6 million euros to 566.7 million euros in 2020. This decrease underlines the need for France to strengthen its competitiveness and find ways innovative solutions to revitalize local production.

Dependence on imports and foreign trade.

In 2023, French footwear exports reached a record of 5.48 billion euros. Foreign footwear trade in France reveals a strong dependence on imports. Indeed, China, Italy and Vietnam together represent 61.6% of the total value of shoe imports into France. At the same time, exports are mainly directed to other European countries, with Italy, Germany and the United Kingdom in the lead. This dependence on imports poses challenges, but it also offers opportunities to diversify and strengthen trade partnerships.

The footwear market in France in 2024 presents challenges, but also significant opportunities. By adopting strategies focused on sustainability, technological innovation and adaptation to new consumer trends, France can not only strengthen its position on the national market, but also play a key role in the global dynamics of this industry.