YouTube's impressive figures in 2024.

Have you ever heard of the king of global procrastination? YouTube is a bit like the fast food of videos : everyone goes there, but no one ever has enough. Every minute, 500 hours of content are uploaded. The equivalent of the entire world population watching cats, doing weird stuff. And to think that all this is just to avoid doing the dishes. We invite you to discover the amazing statistics of YouTube. Impressive figures !

A revenue giant: YouTube, pillar of the Alphabet empire.

In 2022, YouTube solidified its role as an economic engine for Alphabet, generating nearly 36 billion euros. The third quarter of 2023 saw advertising alone bring in 7.1 billion euros. This platform has become a key player, transforming the global digital and advertising landscape.

Nearly universal use: Video consumption is booming

In 2024, video will be at the heart of online consumption. No less than 92% of Internet users watch video content at least once a week, confirming the undeniable ascendancy of videos in digital habits worldwide.

YouTube: A giant in the world of social networks.

YouTube is the second most used social platform in the world, with 2.49 billion active users each month. Only Facebook, with its 3 billion users, manages to surpass this gigantic community. YouTube remains a must-have for creators, brands and consumers of video content.

How much time do we spend on average on YouTube? The global overview.

YouTube captures the attention of its users who spend an average of 28 hours and 5 minutes per month, making it the second most time-consuming platform behind TikTok (34 hours per month). This figure demonstrates the exceptional engagement of users, whether it is for entertainment, education or information.

The Billion Club: The World’s Most-Watched Videos

Some videos reach heights unattainable for most, with staggering numbers. Baby Shark leads the way with 14 billion views, followed by the classic Despacito (8.3 billion). Young children are captivated by Johny Johny Yes Papa (6.8 billion) and Bath Song (6.5 billion), while Shape of You’s music continues to resonate with its 6.1 billion views.

YouTube Titans: The World’s Most-Followed Channels in 2024

YouTube’s influence extends across the globe with creators reaching new heights. Among them, T-Series dominates with 259 million subscribers, closely followed by MrBeast (238 million). Kids are not far behind with Cocomelon (171 million), and India shines with SET India (166 million). Kids Diana Show with 119 million shows the importance of children’s content in the ecosystem.

You Tube in France: The most popular channels in France.

In November 2024, the French YouTube scene continues to grow, with more than 500 channels surpassing one million subscribers. Squeezie remains at the top with 18.7 million subscribers, followed by Tibo InShape (15.1 million) and Cyprien (14.5 million). The soothing melodies of Lofi Girl gather 13.9 million followers, while OGGY attracts 12.2 million fans, testifying to the diversity of tastes in France.

In 2024, YouTube continues to redefine the video experience, occupying a central place in the global digital ecosystem, both in terms of its number of users and the engagement it generates.