Social networks : Analysis of TikTok statistics.

TikTok is a permanent party where everyone dances, sings, and shares their talents in a few seconds. Launched by ByteDance in 2016, the application has conquered the world with its short and captivating videos. In France, it makes millions of people scroll every day, creating a new way to have fun, interact, and even make purchases. In short, TikTok remains the place where we scroll, laugh, and discover endlessly. You would like to discover the scale of TikTok via the following figures.

TikTok: An essential global application.

Created in 2016 by the Chinese group ByteDance, TikTok became the world's first downloaded video application in 2023, with access in 155 countries. In January 2024, the platform had 1.562 billion active users, with 232 million global downloads. A user opens an average of 343.6 sessions per month and spends 34 hours on it. The distribution of its global audience is relatively balanced: 49.2% of users are women and 50.8% are men. TikTok mainly attracts young adults, with 36.7% of its advertising audience aged 18 to 24 and 32.1% between 24 and 30. Since its launch, the application has generated approximately €7.8 billion in revenue.

TikTok's major impact in France.

In France, TikTok is enjoying considerable success, with 21.4 million active users each month. The French open an average of 298.4 TikTok sessions per month, spending 38 hours and 38 minutes on it, which is more than the global average. The audience in France remains mainly young and female: 55% of young adults between the ages of 18 and 29 say they use the app regularly, while 66.4% of French users are women compared to 33.6% men. TikTok ranks 3rd among the favorite social networks of Generation Z in France.

TikTok, a growth lever for businesses.

The application also appeals to the business world: 54% of business leaders use it to promote their activities. In France, 78% of SMEs present on TikTok say that it improves their interaction with customers. The economic impact of the platform is significant, with a contribution of 1.4 billion euros to the GDP and the creation of 12,500 jobs in France. In addition, 33% of TikTok users say they have already purchased a product after discovering it on the application, thus reinforcing its role as a business driver.

TikTok is a bit like the maestro of entertainment: it makes you discover unsuspected talents, dances that you will never be able to do again, and recipes that you probably won't cook. On the business side, it is a springboard for companies, allowing them to reach millions of users in the blink of an eye. But be careful, TikTok also represents a real time black hole! You open the app for a minute, and hey presto, three hours later you wonder how you ended up watching videos of juggling cats... In short, great for inspiration, but dangerous for your productivity.