Social networks: Analysis of WeChat figures in 2024.

Since its launch in 2011 by Tencent, WeChat, the Chinese network, has gone far beyond its role as a simple messaging service. It is like a universal remote control for digital life: you can chat, shop, pay your bills, play games and even have fun, all without changing apps! In China, it has become essential, almost a way of life. Although it is still discreet in the West, it is starting to make its mark internationally. In short, WeChat has everything in its pocket.

Impressive growth and massive engagement.

In 2024, WeChat exceeds 1.67 billion monthly active users, with a 27% increase since 2022. In the United States, the application recorded 1.17 million new downloads in the first half of 2023, while China remains its main market, covering 58.9% of the population. Every day, 45 billion messages, 205 million videos and 6.1 billion voice messages are exchanged. The WeChat Moments feature attracts 750 million daily users with 10 billion visits per day. WeChat continues to capture the attention of its users who access the app an average of 10 times per day.

Diversity of users and demographic distribution.

The platform has a balanced gender distribution, with 52.9% men and 47.1% women. WeChat attracts a diverse population: 22.7% of users are over 51 years old, and 98.5% of people aged 50 to 80 in China use the app. In terms of age, 22.3% of users are under 24 years old, while 19.2% are aged 41 to 50. The Sou Yi Sou search function has 700 million monthly users, while WeChat Channels reaches 800 million users, surpassing Douyin.

Economy and professional impact.

WeChat forecasts a turnover of 55.8 billion euros in 2024. WeChat Pay has 1.133 billion active users, while WeChat Work serves 2.5 million companies, including 80% of the top 500 Chinese companies. Mini-programs, used by 60% of users to avoid downloading applications, are at the heart of the ecosystem, with 1 million active mini-programs. 74.2% of official account users follow them for news, and 41.9% for promotions, demonstrating the importance of the application for businesses and digital marketing.

WeChat has evolved beyond its original messaging function to become a true “super app,” especially in China. With its multiple features—from payments to social media, entertainment, and shopping services—it has become a cornerstone of everyday life for its users. Its seamless integration into work and personal life makes it a multifaceted tool. As it gradually expands to other regions, particularly in Asia, it remains for many an example of what mobile apps could become. WeChat is the epitome of technology that embraces simplicity, transforming every aspect of digital life into a seamless, all-in-one experience.