Christmas tree sales in Europe.

The fir tree, the star of Christmas, is an explosive mix of symbols and scandals. Before Jesus Christ, it was already the star of the pagans, a symbol of eternal life at the winter solstice. Christians “converted” it into the tree of paradise, and there it is in living rooms, lit up like a disco to celebrate the holidays and Christmas in particular. Some cry out about overconsumption, others about ecological sacrilege, but let’s face it: without a fir tree, Christmas would lose some of its charm!

The Christmas tree market: between traditions and a thriving economy

As Christmas 2024 approaches, the Christmas tree industry is establishing itself as a seasonal economic pillar. In Europe, this market is worth €1.5 billion, with an annual production of 80 million natural trees, largely dominated by Germany (25% of the market), followed by Denmark, Poland and the United Kingdom.

The selling price of fir trees

Natural fir tree: In 2024, the price of a natural fir tree varies between €25 and €80, depending on the variety (Nordmann or spruce) and the height.

Artificial fir tree: Prices range from €1 to €21 for the entry-level range, but premium models, such as the ArtiTree Premium, can reach up to €389.99. In France, the average price paid remains around €30, which reflects a certain stability in purchasing habits.

Exports: The Netherlands is the world’s second largest exporter after China, with sales of €228 million in 2022.

Imports: The United States dominates, with imports of €3.5 billion. In Europe, the United Kingdom (€328 million) and the Netherlands (€226 million) are among the largest buyers.

Christmas tree sales trends and forecasts in 2024

Sales growth: Real tree sales prices have increased by 7%, with 1.8-metre trees costing between €29 and €75. This increase reflects continued demand despite economic constraints.

United Kingdom: €100 billion in planned spending, leading European countries.

Germany: €85 billion, confirming its economic strength.

Belgium: A more modest figure of €11.5 billion, but still significant.

The Christmas tree has transcended its traditional role to become a universal symbol of joy and celebration, reaching beyond families. It brings beauty and magic to the holiday, filling homes with light and enchantment. Today, 20% of tree buyers are single, a growing trend that reflects a personal desire to create a warm and festive atmosphere, even when family is not around. Christmas unites all hearts, no matter their configuration.