20 Août 2024
This vegetable with roots firmly anchored in the French terroir is as crunchy as it is infusing plates with colors and flavors. In France, carrots are an essential food in everyday cooking with dynamic local production and nutritional qualities that are just waiting to be discovered.
In France, carrots are sometimes nicknamed "red gold" in reference to their bright color and nutritional value. Behind their discreet orange hue, they sit proudly in vegetable gardens and on market stalls.
The French consume this vegetable in various ways, which illustrates its culinary versatility quite well. They are often grated raw in salads, steamed, mashed, or in simmered dishes such as pot-au-feu. Carrots are also found in soups, roasted in the oven, and even in juice. Less commonly, it is used in desserts, particularly in the famous carrot cake recipe.
Carrot consumption in France comes after potatoes and tomatoes. Each French person consumes an average of 9 kg annually.
The high consumption of carrots, anchored in the eating habits of the French, encourages farmers to maintain and even increase their production to meet market needs. This demand is not limited to table carrots, but also extends to carrots intended for industrial processing. In addition, consumer trends influence production methods. Although the majority of carrots are grown using conventional methods, organic farming is gaining in importance, in response to growing consumer demand for ecological products. These methods often result in slightly lower yields. France is one of the main producers of carrots in Europe, with around 500,000 tonnes produced each year with an average yield of between 50 and 60 tonnes.
To meet French consumers’ expectations for carrots, producers adjust their production according to demand, by increasing volumes or diversifying varieties. Processors, for their part, play a key role by offering derivative products such as ready-to-use carrots, juices, or prepared meals, in order to facilitate access to this vegetable in different forms. Distributors, in turn, ensure that carrots are available and accessible at all times in supermarkets, local markets, and other points of sale, while meeting quality and freshness criteria. The price of a kilo of carrots generally varies between 1.50 and 3 euros, depending on the season and the type of carrot (organic or conventional). Prices may fluctuate depending on labels and promotions.
Consumer trends, such as the growing demand for organic or local products, directly influence practices throughout the sector, leading the latter to adapt and evolve to better meet the needs of French consumers.
In response to the growing concerns of French consumers for health and the environment, the demand for carrots is changing and this vegetable is increasingly favored with the rise of vegetable-based diets and the search for practical and ready-to-eat products.