Chocolate consumption in Europe

In Europe, chocolate is much more than a simple treat, because it occupies a special place both culturally and gastronomically. European chocolatiers have always been renowned throughout the world for their excellence and their ability to produce a wide range of quality chocolates, highlighting the economic importance and evolution of this sweet food in the global context.

European chocolate industry

The production of chocolate in Europe acquired great importance from the 18th century and remains until then, a pillar of the world economy combining tradition, innovation and excellence to offer chocolate products of international renown. Most European countries imported cocoa beans from Spanish colonies in Central and South America, as well as Jamaica and the West Indies, to supply their chocolate industries. This import still makes it possible today to meet the growing demand for chocolate, knowing that many European countries do not grow cocoa.

Europe is home to some of the world's largest chocolate producers, with iconic companies like Lindt & Sprüngli in Switzerland, Ferrero in Italy, Nestlé in Switzerland, Cadbury in the UK, etc. The European chocolate industry offers a diverse range of products ranging from dark chocolate and pralines to milk chocolate and organic products. Europeans stand out not only for their creativity, but also for their ability to produce high quality artisanal chocolates very often associated with local culinary traditions.
European chocolate products are exported all over the world and this trade contributes significantly to the European economy. In 2022, the European chocolate market was valued at $44,762.65 million, or nearly €41,700 million.
Among the largest consumers in the European Union, we include Germany and Switzerland with an average consumption of more than 10 kg per person per year, then Italy, France and the Netherlands which follow closely. with approximately 13 kg per household per year.

Consumer trends

In Europe, chocolate consumption varies from country to country and consumption trends are constantly evolving. Dark chocolate has gained the most popularity due to its health benefits. Consumers are looking for chocolates with a higher cocoa content to enjoy these benefits while satisfying their sweet tooth. Other chocolate lovers also turn to artisanal products which are made on a small scale, from high quality cocoa beans, highlighting the unique flavors of each origin. Additionally, demand for vegan and gluten-free chocolates is on the rise and manufacturers are now offering dairy-free and allergy-free options.
Chocolate consumption in Europe is also often influenced by seasonal events and cultural traditions. The case of the Passover period, which is associated with a strong demand for Passover chocolates, or the Christmas period conducive to the sale of festive chocolates and chocolate gifts. European manufacturers are working to respond to these trends by offering a diverse range of products that meet the changing expectations of European and other consumers.

Economic factors, import and export flows

The European chocolate industry faces fierce competition from other producers such as North America and Asia. European manufacturers therefore see themselves competing on international markets in terms of quality, innovation and price. However, several economic factors directly influence production costs, consumer demand, trade flows, etc.
Consumer disposable income, for example, is a key factor influencing chocolate consumption as well as import and export flows in the European chocolate industry. This impacts domestic demand, thereby leading chocolate manufacturers to adjust their strategies accordingly to maximize their sales and profitability in the market. In addition, the purchasing power of European consumers also influences the demand for chocolate and the import and export flows in this industry.
Europe is the world's largest chocolate market with an annual consumption of 5 kg per capita, well above the global average of 0.9 kg. Furthermore, every year, Europe produces more than 6 million tonnes of the product and happens to be the leading exporter of chocolate. Furthermore, the import flow is just as important. In 2023, more than a million tonnes of cocoa beans will be imported from Africa