7 Août 2024
Imagine an athlete preparing for the Olympic Games. Between the intensive training, the equipment, and the pressure, you might think that he has enough on his plate. But behind these efforts, there is another marathon going on behind the scenes: the race for funds. The Italian Olympic Committee (CONI) budget for 2024 can be understood in the broader context of financial support for athletes and Olympic activities in Italy.
Founded in 1909, CONI (Italian Olympic Committee) coordinates the Italian sports federations and promotes sport through various programs. It also provides financial and logistical support to athletes, ensuring their preparation for international competitions, including the Olympic Games. CONI is central to the development and management of sport in Italy.
The International Olympic Committee (IOC) has budgeted €533 million for the period 2021-2024. The share of funds dedicated to athletes has increased by 25%, from €115 million to €145 million. This increased commitment reflects the importance given to athlete support, which is crucial for the Italian National Olympic Committee (CONI), which must manage its resources to prepare Italian athletes for the Olympic Games.
For the Paris 2024 Olympic Games, the Italian government has planned substantial bonuses for medallists. A gold medallist athlete will receive €180,000, a significant financial incentive to encourage sporting performance.
Italy’s budget includes support measures totalling €28 billion, including tax reductions for certain income brackets. To diversify its revenue sources, CONI could develop partnerships with the private sector, such as sponsorship and licensing agreements. Public fundraising initiatives, such as donations and charity events, could also generate additional revenue to support sports programmes.
Optimising the Italian Olympic Committee’s expenditures.
A thorough analysis of expenditures could identify areas where savings can be made, without compromising athlete preparation. CONI could seek to streamline some programmes and focus on the most cost-effective initiatives that are likely to produce Olympic results.
CONI could lobby the government for additional funding dedicated to sport, highlighting the social and economic benefits of investing in sport. An open dialogue with policy makers should increase understanding of the importance of supporting CONI and its athletes.
Like an athlete aiming for gold, CONI must juggle its resources and finances to achieve its goals. With a well-defined financial strategy, diversified partnerships, and increased government support, CONI must ensure that its athletes are well prepared to shine at the Paris 2024 Olympic Games. And who knows, maybe with such efficient management, they will also be comfortable relaxing a little before the finish line.